Surely, I thought a state-by-state solution would be championed by the "free market" republican senators. Honestly, if the NCAA can't understand that they don't have the right to own the likeness of their athletes, I have no problem with throwing the system out completely. Emmert's claims that he is fighting this because of competitive advantage is laughable when you consider the amount of money that schools are allowed to pour into their coaching staffs, facilities, recruiting budgets, etc. If they wanted a competitive system, they would've curbed this long ago. This is about a system profiting off the image of it's athletes (names on jerseys, commercial appearances, social media branding, gameday programs, etc for free. There is no reasonable way to argue that fan engagement would remain the same if the players weren't all over this branding (Chase Young on the OSU social media, Joe Burreaux jerseys selling out after his senior day, etc). Let the players market themselves.